Yogic Chai Wins Tea Championship

BY  |  Saturday, Mar 17, 2012 1:00pm

Yogic Chai has done it again. For the second year in a row, the Montclair-based tea company has won first place in the chai category at the North American Tea Championship, the only professionally judged tea competition in the country.

A total of 50 companies competed in the 2012 North American Tea Championship with a record 230 tea entries. Yogic Chai won for its Original Masala Chai, a blend of black Assam tea, cardamom, cinnamon, cloves and ginger.

Ricardo Da Costa, who began his web-based tea business with his wife Angela in 2007, sells close to five gallons of Yogic Chai at the Bay St. train station every morning. On April 2, he plans to bring out his ChaiCyle again, bringing steamy cups of tea to Walnut Street in the morning and a few other places in the afternoon.

Da Costa tells us Yogic Chai was able to completely re-design its website, switching e-commerce platforms, thanks to the donations it received through a fundraising campaign late last year. But, he adds, the company is still looking for an angel investor to give it more of a leg up. Anyone interested can contact Da Costa at sales@yogicchai.com.

In the meantime, be sure to pick up some of his delicious chai at Bay Street, or pick up a bag at The Karuna Shala or Trend Coffee & Tea House. You can also order it online–Montclair residents get a 20 percent discount by using the coupon code “Montclair” (billing/shipping address must be Montclair).

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Thank you for this story!!! I must admit I was never a fan of this wall and always wondered about it when I drove by. Now that I know the story behind it, I think I will admire it when I drive by. I am sorry for Dr. Bloom's loss and hope that his work on the wall will continue to provide him some measure of solace.

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