Parkway Lofts, an industrial-to-residential adaptive reuse project in Bloomfield, developed by Prism Capital Partners LLC., announced plans to open its on-site leasing center and showcase four professionally furnished model residences.
Originally built in 1915 by The General Electric Co., Prism has redeveloped the landmark six-story warehouse building into 365 luxury apartments. Spacious, open floor plans include a mix of studio, one- and two-bedroom loft-style and duplex residences. Monthly rents will start from the $1,500s.
Apartments feature 12- and 17-foot ceilings soaring above exposed columns and beams; views of the Manhattan skyline and the Watchung Mountains from 13-foot insulated windows; designer kitchens with stone countertops, wood cabinetry, mosaic backsplashes and polished concrete floors; and lavish bathrooms with sumptuous appointments and custom-tile flooring.
Parkway Lofts residents will have full access to concierge service, a two-level state-of-the-art fitness center, a 20-seat screening theater, a roof-top deck, a private party and billiards room, and a dog run. The building is pre-wired for Wi-Fi service. In addition to private laundry rooms in each apartment unit, residents will have access to larger commercial-style laundry facilities and storage lockers on each floor. A secure parking garage and additional in-building and surface parking ensure ample vehicle accommodations.
NJ Transit’s Watsessing Avenue Station is just 1,000 feet away from Parkway Lofts, and major highways including the Garden State Parkway and New Jersey Turnpike are immediately accessible.
Parkway Lofts’ on-site leasing center is located at 5 Lawrence St. in Bloomfield, and will be open daily from 10 a.m. to 6 p.m. No appointments are necessary. For more information, contact the leasing center at (201) 308-8200.
I used to park down by Watsessing station to commute in a lot owned by NJ transit. My back window got broken 2x’s in 6 mos so i no longer park down there. I hope this new development has garage parking or I expect a lot of the same for Parkway Loft residents.
I called last weekend to ask about their pet fiendliness – I assume that since they have a dog run that dogs are allowed – I want to know so that friends who have mid to large dogs will know.
I called and left another message just now
ncmation- the ad above says that there is a secure parking garage onsite
This is really good news for that area, I hope it’s a success. So glad they didn’t knock down the old building only to replace it with a foam covered box.
Foam is becoming the Rodney Dangerfield of the construction materials business. No respect.
All the buildings in these renderings look alike. At least the ground isn’t blue like the Centro Verde pics.
Why wasn’t this post labelled as an advertisement/sponsored post?
Without ever having seen these up close, I’ve admired the project from the Parkway. It seems like a good adaptive reuse of industrial space, when, sadly, industrial space is no longer needed or wanted.
It’s green in terms of recycling, and no developer of new space would ever install such enormous windows. I hope it does well. It’s infinitely better than all the other pink confections getting hurled up around here.
It’s a fitting homage to Bloomfield’s history.
I remember this place growing up when we would drive to Elizabeth to visit my dad’s mom. Dad always referred to it as “the old book bindery”.
My only comment is the terms “luxury apartments” and Bloomfield, not to mention overlooking the GSP. If I had the money, this is NOT where I would spend it.
NOT OPEN FOR VIEWING – not until December
Well kbanda, I hope and expect that many others will not share your disdain for Bloomfield.
From the description of the property and amenities, it sounds like it may be very attractive to many people, especially the young professional set and empty nesters, that wish to live in the area and close to all the transportation links convenient to this property.
Perhaps this property will attract those who don’t care to pay the exorbitant rents being commanded by similar luxury apartments in Jersey City, Hoboken, and other highly desirable towns along the Hudson waterfront. Bloomfield is only a 20 minute train ride away from NYC, and I think properties like this position Bloomfield very competitively in the demographic who want easy access to the city without the cost of living there.
This building has manificent NYC and sunset views…. to me these views are our local luxury!
The view of the parkway is there, but the rest is impressive and beautiful.
I agree PorkRoll…Haters are everywhere…ijs..
I watched the transformation take place daily with my commute south on the Parkway. Had an idea that it was to be residential, but not luxury lofts. Just hope it’s not too drafty with those immense windows.
All the windows are modern replacements, so it’s probably safe to assume that they air-tight and highly energy efficient.
My neighbors and I have gone more than once to this location to see the art on display by the local painters and other artists who used this building for studio space prior to its redevelopment. The views are tremendous and the apartments will be fabulous. I expect the development will fill up quickly!
I do hope this building can attract renters. If pricing starts at $1500 then they should be able to fill most units. Concerns would be located in one of the most unattractive areas of Bloomfield and right next to East Orange Section 8 Norman Towers.
Is Bloomfield only 20 minutes from New York? Watsessing Avenue station is 32 minutes from Penn Station when there is neither a broken down train in the tunnel, an Amtrak signal delay, a bridge jammed open, or an ice patrol in the tunnel … but not too bad on a good day. But it will be funny when all of the condo-ites show up at the Orange Squirrel on the same Saturday night.