Two Montclair men with big appetites paid $4,000 each for naming rights to a new sandwich creation at last Saturday night’s MFEE’s Dancin’ In The Streets fundraiser. Newly elected council member Rich Murnick went head to head with local entrepreneur Jeff Appel in a bidding war to get their sandwich name up on the menu at the now famous Watchung Deli.
During the live auction, deli owners Gary Kiffer and Robert Johanssen were astounded when the bidding quickly jumped to $5,000. They suggested each bidder get the prize for $4,000 each, netting $8,000 for MFEE.
“Murnick is thinking about naming his “The McMurnick” while Appel may choose “The Kid’doo” in honor of Club Kid’Doo, the new kids’ club he’s opening in Montclair, says Johanssen.
We’re guessing the Kid’doo sandwich will have some Aussie-flavor to it. Club Kid’doo, (which we gave you a heads up about here), is being built (above) at 15 Bloomfield Avenue in Montclair. The Down Under-themed kid’s paradise will include an opera house modeled after the one in Sydney, a fully-equipped broadcasting studio, digital STARLAB, a full-service salon for adults and kids, outpost for learning toys and books, KidFresh cafe, a party playspace and a Wi-Fi commons area for parents. Find out more here.
Meanwhile, feel free to leave Rich and Jeff your sandwich-creating suggestions in comments.