Just Married Real Estate for the Recently Betrothed

BY  |  Thursday, Oct 07, 2010 2:23pm  |  COMMENTS (4)

You’re just married or about to be married…what’s next? More often than not, a real estate purchase is going to be made, or at the very least considered. A new site, Just Married Real Estate, launched by Keller Williams real estate agent Nick Baldwin, seeks “to make the home- buying process as memorable as the day you said ‘I do.’” Geared towards the home buying novice, but open to all newlyweds, the site breaks down the entire process of a purchase, from the definition of a co-op to links to sites that help determine a budget and evaluate schools. Properties on the market are listed as well.

A newlywed himself, Baldwin, 31, says that the site is a natural continuation of what he has been doing since he became an agent three years ago. “When I started, I worked with a lot of buyers that were basically my age,” he says. “It just kind of grew on me. Gary Keller [co-founder and CEO of the board of Keller Williams] tells us it’s important to choose a niche market and go after that market…I’m already doing it, why don’t I brand myself as that guy who is the realtor catered to them.”

Baldwin, who is currently planning a move from Union City to Montclair with his wife Anne, started a Facebook page just a few days ago, and already has about 77 likes. (He’s hoping to get to 100 in a few days.) A Twitter account is in the works as well.  The Facebook page provides advice, such as:

One of the main rules of home buying as a newlywed couple, is “compromise.” Sit down with your spouse and discuss what features are most important to each of you in a new home. Perhaps a media room in the basement is a must. Maybe a playroom for the kids would work better. The best of both worlds is possible. If you can reach that common ground, the home buying process will be a very enjoyable journey.

Another post highlights a $195,000 condo on the market in Bloomfield, “the perfect 2BR starter condo for the newlywed couple.” Fans are encouraged to post their wedding photos.

Baldwin has big goals for the site. “My hope is to get this thing to the point where you can go to a Just Married Real Estate agent in every major market of the U.S. Every major city would have an affiliate,” he says. For now, he’s trademarked the name and catchphrase. Advertisements on The Knot and The Nest will begin running Nov. 1, and he’s seeking to partner with others in the wedding industry, including bridal shops, photographers, and planners. “One of the two most popular topics for people in their late 20s/early 30s are real estate and weddings,” he says. “I want to keep the feeling of the wedding going after it’s over.”


  1. POSTED BY luvlifeinmtclr  |  October 07, 2010 @ 5:44 pm

    Great idea!

  2. POSTED BY lauraloonie  |  October 07, 2010 @ 5:49 pm

    Cute! Just give it seven years (the marriage) then look in the mirror and have a conversation with yourself. That is if you are not already sign-up for sessions with your psychoanalyst.

    Good luck, Nicky!

  3. POSTED BY PAZ  |  October 11, 2010 @ 8:27 am

    Shoot me now!

  4. POSTED BY bebopgun  |  October 11, 2010 @ 8:39 am

    How long before ‘Just Divorced Real Estate’ gets started.

Featured Comment

Sad. Let's hope that this is not its "Last Tango." One of the most beautiful and iconic buildings in town. Valentino, Garbo, Keaton must have played there.

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