Two hundred pink-ribboned trees line Springfield Avenue and even the street traffic lines were repainted pink to promote awareness in the area.
The Springfield Avenue Partnership, a non-profit corporation managed by local business owners and residents, is spearheading the town-wide project and, at the end of the month, will donate all proceedings to Screening Access of Value to Essex County Women and Men (S.A.V.E) within the University Medicine and Dentistry of New Jersey.
S.A.V.E provides free breast cancer screenings, education, and awareness for low and moderate income families within Essex County.
The partnership is already well underway in their fund-raising after hosting a 5K walk appropriately titled “Hit the Road for the Cure” on October 9. The Breast Cancer Art show at 1978 Maplewood Arts Center (through Nov. 28, with an open reception Saturday October 23 from 2 to 5 pm.) features work of local artists whose lives have been affected by the disease.
The culminating event of the initiative will be HarvestFest next Saturday, October 30 between 11 a.m and 3 p.m on Indiana Street and Burnett Avenue. The day’s activities will include food, live music and entertainment, kid-friendly activities, and a Cruise for the Cause car show.
October 30 is also the deadline for the month-long passport contest the partnership has been hosting throughout October. Maplewood residents have been racing throughout the month to have their contest passports signed by 10 participating local businesses including Blue Life Karate, East Side Fitness, Hair Chalet, and the Parkwood Diner.
Completed passports are due at 3 p.m at the end of HarvestFest and winners will be drawn on November 1. Prizes include $1,000 in District Dollar gift certificates, $500 in home heating oil from Woolley Fuel Company, a 1-year membership to East Side Fitness, and a snow blower from P & P Lawn Mower