General Mills Lowers Amount of Sugar in Its Cereal: Does it Matter?


General Mills has a New Year’s resolution. It will lower the amount of sugar in its cereals for children starting on December 31. Lucky Charms, Cocoa Puffs and Count Chocula will now have 10 grams or less of sugar, down from 11 and 12 grams. The move is to address childhood obesity, but does a gram or 2 of less sugar really matter when your kid is eating chocolate cereal?

I grew up eating Fruity Pebbles, Cocoa Puffs and Captian Crunch–I know how delicious “kid” cereals are, but I also know how full of crap they are too. Call them dessert and serve them if you want, but don’t try to pass them off as breakfast.

Or maybe I’m too uptight. When it comes to cereal, my kids have two choices: Cheerios, which has 1 gram of sugar and Cascadian Cinnamon Crunch cereal, which has 8 grams of sugar. Can you guess which one they choose most often?

Will you let your kids eat these cereals now that they have less sugar?

(Photo: Flickr/DigiSmile STL (aka Rob n Amy C))

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  1. Was so glad to see the press release/campaign that came out yesterday associating these sugery cereals with all the health problems we already know about.

    My kids also have two choices: Cheerios and Kashi Good Start (?). 90% of the time they selet the Kashi. They had some cookie cereal at my sister’s, and I almost welled up when they spit it out 🙂

    You are in charge parents….make good choices and they will follow!

  2. Can you imagine eating something that color? Ewww.

    Yes, they should cut the sugar. We need to wean ourselves off it, even if we do it slowly.

    Next, add a junk food tax. Anything with sugar, corn syrup, or other crap listed within the first 5 ingredients should cost more. Same holds true for fast food, which have the very, very lucrative Dollar Menus.

    Crappy foods are often cheap foods. We’re creating an obese population, especially for the lower classes.

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