SOMA and Montclair Are “Affordable” ‘Burbs


A video made by Yahoo Local that has gotten some attention extolls the virtues of Montclair, Maplewood and South Orange as “affordable” alternatives to New York City.  As shots of lovely houses, theaters such as SOPAC and the Wellmont, parks and restaurants go by, the voiceover notes that the three towns boast the “atmosphere and pace of a smaller town with quick access to the hustle and bustle of New York City.”

Ben Garrison, a Maplewood-based realtor with Coldwell Banker who was approached by Yahoo to help with the video, says on screen that a starter home in Maplewood can start at $100,000, and home prices can go up to $1.5 million.  (Garrison makes his own YouTube videos too; check out this one about Maplewood.)

Montclair is mentioned for its shops, dining and entertainment options downtown, as well as its parks, hiking trails and access to the city.  One unidentified woman notes that Church Street is “like a little village.”

By the way, Garrison said that Glen Ridge was originally meant to be included in Yahoo’s video, but had to be left out because of time constraints.

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  1. Sure, more affordable than NYC…of course, so’s 99% of the country, so it’s not that impressive a statistic.

  2. The video is clearly targeting wealthy Manhattan transplants (which in all fairness is what makes up much of these three towns). The idea that these three towns are “affordable” to most outside of that specific demographic is laughable.
    100k in Maplewood gets you a one bedroom condo right on the border of Irvington
    And wait a second, Glen Ridge was going to be included in an affordable video? Why not throw Alpine in while they are at it?

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