Yogic Chai Wins Tea Championship


Yogic Chai has done it again. For the second year in a row, the Montclair-based tea company has won first place in the chai category at the North American Tea Championship, the only professionally judged tea competition in the country.

A total of 50 companies competed in the 2012 North American Tea Championship with a record 230 tea entries. Yogic Chai won for its Original Masala Chai, a blend of black Assam tea, cardamom, cinnamon, cloves and ginger.

Ricardo Da Costa, who began his web-based tea business with his wife Angela in 2007, sells close to five gallons of Yogic Chai at the Bay St. train station every morning. On April 2, he plans to bring out his ChaiCyle again, bringing steamy cups of tea to Walnut Street in the morning and a few other places in the afternoon.

Da Costa tells us Yogic Chai was able to completely re-design its website, switching e-commerce platforms, thanks to the donations it received through a fundraising campaign late last year. But, he adds, the company is still looking for an angel investor to give it more of a leg up. Anyone interested can contact Da Costa at [email protected]

In the meantime, be sure to pick up some of his delicious chai at Bay Street, or pick up a bag at The Karuna Shala or Trend Coffee & Tea House. You can also order it online–Montclair residents get a 20 percent discount by using the coupon code “Montclair” (billing/shipping address must be Montclair).

Baristanet Comment Policy:

Baristanet has specific guidelines for commenting. To avoid having your comment deleted -- or your commenting privileges revoked -- read this before you comment. Violators will be banned from commenting.

Report a comment that violates the guidelines to [email protected] For trouble with registration or commenting, write to [email protected]

Commenters on Baristanet.com are responsible for all legal consequences arising from their comments, including libel, infringement of copyright or actions that threaten a third party. By submitting a comment, you agree to indemnify Baristanet LLC, its partners and employees from any legal action arising from your comments.

In order to comment on the new system, you need to register a new Baristanet account. To get your own avatar next to your comments, sign up at Gravatar.com