I am excited that Montclair is sponsoring a Film Festival. It looks legit too. I am surprised the local businesses have not seized the moment and embraced the Festival. I see a few stores around town (Learning Express in Upper Montclair, for one) that have jumped in. They have done some great windows that celebrate the upcoming events. This seems to be an opportunity to promote something that should be a great annual tradition.
Maybe the Watchung Deli can name a sandwich for it?