It’s Uptown now, so spread the word.
Just as downtown Montclair is known as Montclair Center, the Upper Montclair Business Association (UMBA) wants their business district to be known as “Uptown,” a name many people have been informally calling the area — known for its many great shops and eateries — for years.
UMBA has done a great job getting the name across with colorful banners all along the district, but they will kick up the branding effort on Saturday, June 21st, at locations on Valley Road and Bellevue Avenue, where UMBA members will give CELEBRATE SUMMER UPTOWN water bottles to the first 300 people to present a “selfie” around UPTOWN posted with the hashtag #celebratesummeruptown. But there’s more:
Then, for the next 10 consecutive Saturdays, June 28th – August 30th, SOCIAL SNAPSHOT SUMMER SATURDAYS will take place inviting participants to be part of an UPTOWN SOCIAL SNAPSHOT.
Each Friday, UMBA will post a “Photo Opp Focus” for the next day’s SOCIAL SNAPSHOT on the UMBA Facebook page.
Each Saturday, when an UPTOWN SOCIAL SNAPSHOT is posted on Facebook, Twitter or Instagram, along with the hashtag #celebratesummeruptown, a participant will be entered to win a gift card to their favorite UPTOWN business.
Each Monday, an UPTOWN SOCIAL SNAPSHOT that best depicts the weekly Photo Opp Focus will be the winner for that week. A total of 10 gift cards will be awarded during the event time period. (visit facebook.com/UpperMontclairBusinessAssociation or umbanj.com for more details, rules and regulations after June 21st).
A CELEBRATE SUMMER UPTOWN Directory featuring all participating UMBA businesses (40 at press) will be distributed at the June 21st Kick-off. It will also be available on-line. The directory includes exclusive deals and events redeemable by using the code: CelebrateSummerUptown.
Tell us your favorite Uptown destination to shop or dine in comments.
“Triple drat! Curses, foiled again!”
For the humble citizens of UPPER Montclair, we just say we’re going “to town.”
But sadly, for some UPTOWN will always have a classist/elitist tinge to it; even while DOWNTOWN has alway had a coolness about it.
I do look forward to the “rebranding” of Watchung Plaza as MIDTOWN!
https://youtu.be/mVnoNpncfh0
So tell me where you from? Uptown, baby, uptown, baby
We gets down, baby, up for the crown, baby
Uptown, the old Crystals song written by Mann & Weil makes clear, is where someone can hold his or her head up high and where life is that much sweeter. Both of thee, good prof and Georgette (and what is with you sad attempt at jive talk?), should remember this.
Oh cathar,
We all know you hold your head up high as you wash down a Sausage Egg and Cheese on a Croissant with a Arnold Palmer Coolatta at the Dunkin’ Donuts in UPPER Montclair.
Sweet, salty and over 1000 calories!!!
And now I’m uptown tryin’ to make a dime or two. Who can find the time for virtue?
Ah yes, lets separate UPPER Montclair from LOWER Montclair by re-branding its commercial center to differentiate it even more. It is classist and elitist. Why stop there, and not separate the two different Montclairs politically and bureaucratically as well?
Georgette, you’re too cool for school 🙂
My musical uptowns and downtowns are relegated to this . . .
https://www.youtube.com/watch?v=Zx06XNfDvk0
Ooh, I love that one too silverleaf!
Ah yes, lets separate UPPER Montclair from LOWER Montclair by re-branding its commercial center to differentiate it even more. It is classist and elitist. Why stop there, and not separate the two different Montclairs politically and bureaucratically as well?
Hey, you’re right. Those elitist bastards! Let’s just go on calling them UPPER and LOWER like we did before.
People who live in palatial glass estates in Upper Montclair shouldn’t throw stones.
Oh prof, I’ve in fact never had either of those treats you cite (know so well?) in my life, even though I gladly admit to liking Dunkin Donuts.
But the new Manhattan Bagel remains my fave place, of course. Whatever its opening time, too.
To say Montclair is “on its uppers, prof, I hope you realize, really isn’t much of a compliment.
The only time I have heard someone verbally say “Montclair Center” was a bus driver announcing a stop. Do people actually use this? I usually hear “downtown Montclair” “downtown” or “Bloomfield Avenue”
Uptown is part of the local vocabulary though.
“Why stop there, and not separate the two different Montclairs politically and bureaucratically as well?”
If we get the same price Montclair gave Glen Ridge for firefighting services, let’s talk.