Just as downtown Montclair is known as Montclair Center, the Upper Montclair Business Association (UMBA) wants their business district to be known as “Uptown,” a name many people have been informally calling the area — known for its many great shops and eateries — for years.
UMBA has done a great job getting the name across with colorful banners all along the district, but they will kick up the branding effort on Saturday, June 21st, at locations on Valley Road and Bellevue Avenue, where UMBA members will give CELEBRATE SUMMER UPTOWN water bottles to the first 300 people to present a “selfie” around UPTOWN posted with the hashtag #celebratesummeruptown. But there’s more:
Then, for the next 10 consecutive Saturdays, June 28th – August 30th, SOCIAL SNAPSHOT SUMMER SATURDAYS will take place inviting participants to be part of an UPTOWN SOCIAL SNAPSHOT.
Each Friday, UMBA will post a “Photo Opp Focus” for the next day’s SOCIAL SNAPSHOT on the UMBA Facebook page.
Each Saturday, when an UPTOWN SOCIAL SNAPSHOT is posted on Facebook, Twitter or Instagram, along with the hashtag #celebratesummeruptown, a participant will be entered to win a gift card to their favorite UPTOWN business.
Each Monday, an UPTOWN SOCIAL SNAPSHOT that best depicts the weekly Photo Opp Focus will be the winner for that week. A total of 10 gift cards will be awarded during the event time period. (visit facebook.com/UpperMontclairBusinessAssociation or umbanj.com for more details, rules and regulations after June 21st).
A CELEBRATE SUMMER UPTOWN Directory featuring all participating UMBA businesses (40 at press) will be distributed at the June 21st Kick-off. It will also be available on-line. The directory includes exclusive deals and events redeemable by using the code: CelebrateSummerUptown.
Tell us your favorite Uptown destination to shop or dine in comments.