The Montclair Film Festival just announced the launch of its new name and identity —Montclair Film. The name was changed to better express the organization’s year-round commitment to a wide range of film and education programming.
The Montclair Film Festival (MFF), the annual event taking place this year from April 28 – May 7, 2017, will retain its name as the organization’s signature program.
“We are incredibly proud to introduce the world to our new name and identity,” said Montclair Film Executive Director Tom Hall. “With our new home opening its doors, the moment was right to be ambitious and build the proper branding framework to support the entirety of our organization’s mission.”
Montclair Film has also launched the Festival’s new logo and campaign poster design. The MFF logo and campaign were designed to introduce the elements of the Montclair Film brand, unifying the MFF and Montclair Film under an integrated visual language that features this year’s campaign theme, “Fall in love with film.”
Additionally, the new Montclair Film website is currently under development, with a new user experience focused on the announcement of the 2017 Montclair Film Festival program. The website and full online digital branding will launch on April 3, 2017, the same day as the 2017 MFF program is announced.
April 3rd is also the public opening of the Investors Bank Film and Media Center, the new home of Montclair Film, located at 505 Bloomfield Avenue. The lobby will feature Montclair Film’s new Box Office, which will sell tickets to the Montclair Film Festival, and the doors to the building’s new screening and event room, named Cinema505, will be open for public viewing. The building will be open daily during MFF Box Office Hours, and will feature screenings, panels and events during the 2017 Festival. Once the festival ends, year-round film programming will begin on June 1, 2017, with Education programs taking place in the summer of 2017.
Montclair Film’s new logo, brand identity, website, and the 2017 Montclair Film Festival campaign were developed by the NYC design and branding agency firm Hieronymus, under the leadership of Montclair Film’s Marketing Directors Kelly Coogan Swanson and Lisa Ingersoll.
“The launch of Montclair Film allows us to highlight our ever-expanding year-round programming while maintaining a strong connection to the annual Montclair Film Festival, offering us an entirely new set of opportunities to showcase who we are and what we do,” said Montclair Film Marketing Directors Kelly Coogan Swanson and Lisa Ingersoll. “We are excited by all of the possibilities our new identity affords us.”