SOFIA Participates in the Purple Purse Challenge for the 5th Year in a Row!

Start Out Fresh Intervention Advocates (S.O.F.I.A.) is honored to be selected as part of The Allstate Foundation Purple Purse® Challenge, which takes place Oct. 2 – 31, 2018. The campaign helps raise money for nonprofits that support survivors of domestic violence and financial abuse. The annual campaign coincides with National Domestic Violence Awareness Month, also held in October. S.O.F.I.A.’s Purple Purse link can be found here: http://bit.ly/SOFIA18.

On an average day, over 10,000 requests from domestic violence and financial abuse survivors for services such as childcare and rent go unmet. The Purple Purse Challenge provides a critical funding source for domestic violence organizations that increasingly face high demand for their services, even as they operate with limited resources.



“S.O.F.I.A. depends on the public’s support to meet the needs of survivors,” said Cynthia Walker, Executive Director, S.O.F.I.A. “The Allstate Foundation Purple Purse Challenge helps us raise funds to continue helping abuse victims and survivors recover and rebuild their lives.” The funds nonprofits raise or win during the Purple Purse Challenge goes towards funding life-changing services to domestic violence survivors and their families.



This is the 5th year S.O.F.I.A. is participating in the Purple Purse Challenge. Last year S.O.F.I.A. raised almost $5500 to support local services, and S.O.F.I.A. was able to serve hundreds of individuals affected by domestic violence with financial empowerment services and related needs. All of S.O.F.I.A.’s services and workshops are offered free-of-charge to ensure no one is turned away due to financial constraints. S.O.F.I.A. also offers presentations to schools, houses of worship, organizations, and community groups to help raise awareness and mitigate the stigma many associate with domestic violence.

Domestic violence affects all communities. One in four women will experience domestic violence in her lifetime regardless of socio-economic background or ethnicity. In 99% of domestic violence cases, victims experience financial abuse, which means their abusers deny them access to financial resources needed to break free. S.O.F.I.A. invites the local community to support its services by donating at least $10 to the Purple Purse Challenge at http://bit.ly/SOFIA18.

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