American Express released a new national ‘Shop Small’ ad featuring Montclair Thursday. The 60-second spot can be viewed here:
For several years, until recently, Councilor-at-Large Peter Yacobellis served in a Chief of Staff role for the Global Advertising and Brand Management (GABM) team at American Express which both develops ads and runs Shop Small and Small Business Saturday, now in its 11th year.
“With many current and former employees calling Montclair home, it’s no surprise to me that the company chose our special corner of the world to make this heartfelt ad in support of the small businesses that give our town so much of it’s charm and character. I hope through the holidays and in the winter months ahead, residents continue to shop and dine small and help support businesses when they most need it,” says Yacobellis.
Yacobellis thanks Chief Marketing Officer Elizabeth Rutledge and the entire GABM team for this love letter to Montclair.