Bobbi Brown Brings Jones Road Flagship Store To Montclair

Montclair’s Bobbi Brown has brought makeup back to Montclair with the opening of a 1,000 square foot retail concept and flagship store for JONES ROAD, the one-year-old beauty brand created by the makeup artist/entrepreneur. The Jones Road Flagship – now open – is located at 111 Grove Street, on the corner of Walnut and Grove Streets.

The retail location will also double as a beauty think tank, an incubator for new products. The Jones Road flagship will include the full assortment of products as well as limited edition kits curated around specific looks, seasons or by customer demand. It will also feature experiential store-hosted events and live workshops.

The Jones Road flagship store will allow Brown and her team the chance to go beyond social media to connect with customers face-to-face, and hear and see what products they want next.

Jones Road, a clean beauty make-up line launched by Brown just over a year ago, is made from a combination of natural ingredients and synthetics vetted for safety and effectiveness.

Montclair has been Brown’s hometown for the last 30 years and it’s where she has built her burgeoning beauty and lifestyle empire including JONES ROAD’s corporate headquarters on Frink Street; 18Label, an full-service event space and photo studio on Label Street and The George, a 31-room boutique hotel on North Mountain Avenue, Brown opened with her husband, Steven Plofker.

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